A journey in imagery

A journey in imagery

Tammy Lieberman Photography

SWAK X visits New York City

For the past few years, I've been taking photos of Liora Katz's range of delicate, cutting-edge jewellery - marketed under the banner of SWAKx (www.swakx.com). What's truly remarkable about this jewellery is that it's handmade by vulnerable young women, many affected by HIV / AIDS. A percentage of annual profit is also donated to the Tomorrow Trust.

Recently, Liora raised money to take 3 of her employees along to the New York International Gift Fair to launch a division of the company in the US. I was asked to shoot the images which would be used on the stand at the jewellery fair. The shoot was creative and focused on the small details that ultimately comprise the beautiful whole that is SWAKx. These are some of the shots that were assembled to create the final stand which can be seen at the end of this post.
 

 

 

 

 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
AND THE FINAL STAND DESIGN...

 

 

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